About The Campaign
There are currently 400,000 people in the United States living with Multiple Sclerosis (MS), and my mom is one of them. Throughout my childhood, I saw firsthand the tremendous impact this disease had on my mom’s health. Many of my peers who weren’t personally touched by the disease fail to fully understand what it means to have MS.
As a disease that has been previously portrayed like living inside of a horror movie, I wanted to make MS an approachable topic while shedding light on the invisible symptoms that exist with the disease. The #MSvisible campaign was designed to spread awareness and spark conversation around MS with a broad audience, using simple and friendly icons.
Through research and conversations with people living with MS, I discovered how best to capture the disease within icons. Using this design language, I remove the veil of mystery surrounding the disease, engaging users to begin conversations about MS.
As MS remains unseen and inexperienced to a majority of society, I invite you to use my #MSvisible set to spread awareness of the disease, taking us one step closer to finding the cause and cure for MS.